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I been on my grind, building up my company
Rap guide on the rise, somethinâ to see
Just like every business, it started with a vision
But winninâ the competition wasnât just a solo mission
No, I had schemes and revenue streams
But to achieve great things you need a dream team
So, I recruited Englandâs sickest producer
Mr. Simmonds with the illest skills on a computer
We made some rap guides, reduced the nonsense
In the content, it was just proof of concept
Pretty soon we had a long back-catalogue
With the orders cominâ in, just a mad backlog
Time to get some fresh blood, tap the talent pool
A bunch of young rappinâ brainiacs with attitude
A business has to feel like a family group
Itâs only worth as much as its human capital
Human capital, itâs tough to quantify
But without it your business will not survive
Human capital, itâs tough to quantify
You gotta offer people more than just a nine to five
How did I get to be the master of this industry?
Mr. Infomatic? Happiness delivery
You gotta spread love, the top is a lonely place
Peace to Zappos CEO Tony Hsieh
Forget the old way, where the realm of business
Was synonymous with the realm of narrow self-interest
We need to reach consensus, breach defenses
And seek the best of each employeesâ unique perspective
Thatâs a corporate policy thatâs worth acknowledging
Itâs something weâve been polishing since before the Holocene
Humans are social primates with tribal roots
We thrive in groups to survive and reproduce
Which means gossip and reputation maintain
The invisible fabric of status in the blame game
And the praise game, two sides of the same thing
Just ask Bernie Madoff if he wants a name change
Itâs human capital, itâs tough to quantify
But without it your business will not survive
Human capital, itâs tough to quantify
You gotta offer people more than just a nine to five
Whatever industry youâre in, whatever occupation
You need to learn about the science of cooperation
Donât let the insights of evolution evade you
Especially human behavior, including consumer behavior
Reciprocal exchanges are the most typical arrangements
But individual differences change things
The division of labor needs to be delegated
Internally, within firms, not in the yellow pages
Interns get promoted when they begin to earn
And then recruit their own interns, in turn
While the free market chooses between firms
Usually, some banks get bankruptcy insurance
Thatâs crazy, thatâs when the state needs to regulate hard
That is, unless you want grenades in K-Mart
Fair play starts with the question: whoâs interested?
Citizens, families, employees, businesses
Thatâs human capital, itâs tough to quantify
But without it your business will not survive
Human capital, itâs tough to quantify
You gotta offer people more than just a nine to five
- Album:
- Big Boy In Love
- The Canterbury Tales Remixed
- The Rap Guide to Evolution: Revised
- The Rap Guide to Business - EP
- The Rap Guide to Human Nature
- Rapconteur
- Apocalyptic Utopian Dreams In the Western Wilderness
- The Rap Guide to Evolution
- The Rap Canterbury Tales
- Lit Hop
- Swordplay
- The Rap Guide to Religion
- The Rap Guide to Medicine